The OLA Membership Value Proposition
Informs. Connects. Engages. Shapes.
OLA membership gives your business a voice
With so much competition, sometimes you feel like you get lost in the shuffle. OLA member companies differentiate themselves by giving potential customers a reference point for industry standards, such as best practices and code of conduct. When customers see that you belong to OLA, they know they are doing business with a reputable company that adheres to good business practices and principles.
OLA speaks as the united voice of the industry. Our professional staff is always available to member companies should the need arise for public relations assistance. We also provide media relations training and counseling to our members upon request.
There are an astounding number of challenges presented to online lenders in the regulatory and legislative arenas. Many non-member companies are simply unaware of the potential threats to their business.
OLA takes an aggressive, pro-active approach to defending industry interests. As part of this effort, we have engaged two prominent Washington, D.C. firms that keep their finger on the pulse of the federal legislative and regulatory processes. In addition, we maintain a state legislative tracking system that constantly monitors news reports and bills that may threaten the industry in a particular state.
Many legislators in state houses and Congress simply lump the online lending industry in with other businesses which have no bearing on consumer short-term lending. Unfortunately, many of the proposed remedies for problems in those industries will directly and adversely affect our industry.
In addition to the complex maze of financial regulatory agencies (FDIC, FTC, OCC, state regulatory bodies) with which all lending institutions must comply, the addition of the Internet to the lending business exponentially increases the potential legislation and regulation that could adversely impact the industry.
Click here to have an OLA representative contact you about membership opportunities.